Wednesday, December 10, 2008

Clean skins


A word about “clean skin” wine: Uncle Vit introduced me to this cultural phenomenon. When large wineries decide that they have too much wine from last year’s batch, they want to sell it off at discount prices. But like many large companies, they don’t want to see their products with low prices attached. So they replace the original labels with “clean skins”: plain labels that state the region the wine is from and its varietal. And the price is incredible. Uncle Vit bought a case for approximately $5.00 each—very drinkable. This is definitely a concept we should explore in Canada—though I’m sure the Ontario LCBO wouldn’t like it.

1 comment:

Wendy said...

I am all for that.......